FIFA Extend Agreement Until 2022
FIFA and EA SPORTS, a division of Electronic Arts Inc. announce a continuing partnership.
The Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement until December 31, 2022.
Under the terms of the agreement, EA SPORTS maintains exclusive rights to release branded action and management videogames.
In addition, EA SPORTS also holds exclusive rights to release the official FIFA World Cup™ videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.
“EA SPORTS released the first FIFA-branded football game in 1993, and 20 years later our partnership with FIFA continues to
be very strong,” said Andrew Wilson, Executive Vice President and Head of EA SPORTS.
“Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”
“Our relationship with EA SPORTS is of high importance to FIFA” said Jérôme Valcke, FIFA Secretary General. “The FIFA videogames are a key experiential component in our work to communicate the brand and its values all over the world.
This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA”.
The EA SPORTS FIFA franchise, the most critically acclaimed sports videogame franchise in the world, continues to drive record consumer engagement with over 65 million games played weekly.
Xboxplayers Comment: This is either the making of the partnership or if EA do not get their act together a waste of a large amount of Footballing Cash. Now the Membership of our Site aree big FIFA players and they love to hate it but with the certainty that on Next Gen Console FIFA will be a massive title, so we can see where the world governing body on Football are coming from.